A | 8月17日傍晚，石家庄湾里庙步行街华灯初上，“叮叮当当”的敲击声从一间工作室里传出。 Aaradhya Bachchan, Aishwarya and Abhishek Bachchan's daughter has always been a person of interest for fans of the Bachchan family and social media users at large. Like every other star kid, Aaradhya's photos and videos keep circulating on different handles. So much so, several social media accounts seem to be filled with her family moments and clicks. Fans have been wondering if Aaradhya herself maintains any of these accounts, but her mother Aishwarya has set the record straight. While speaking at The Red Sea Film Festival, the actress shared, "The things that are out there, sometimes people believe that's hers - no, it isn't. There is some well-wisher out there who's made it, I guess. Obviously, it comes from a place of love for Aaradhya, for my family, for my husband, for me, and thank you for all your love, but that isn't her; she's not on social media."However, she also thanked her fans and well-wishers for admiring Aaradhya. But she remained clear on the fact that none of the accounts are directly managed by her daughter. Aishwarya also emphasised on being mindful on social media. She opened up about misinterpreted identities and frauds lurking on several applications.The actress shared how she likes to maintain her social media presence. Aishwarya noted, "The thing about social media is that they are a part of life today. It is used as a platform to engage to kind of share your professional work, for companies that engage with you to want to put the communication out and for colleagues to want to kind of encourage people's possible career opportunities. Yes, there are a lot of positives in that. But there's a lot. Everybody is on their phone, and everybody gets consumed. So that is our reality; there's no turning away from it." Asking her fans to be present with their friends and family, she added, "Engage with people around you, engage with the person in front of you. It is rude to completely disengage with the person in front and feel it's much more important at that minute to respond to something else on the phone. It's all right if you're not giving me likes, not watching my posts, it's fine. Please engage with people around you."Also Read: Watch: Aishwarya Rai Bachchan and Dakota Johnson’s Meet Up at Red Sea Fest Sends Fans Into a Frenzy。推门而入，省非物质文化遗产项目郭氏铁板浮雕非遗传承人郭海博正俯身案前，为游客演示铁板浮雕的传统技艺。只见他右手握锤、左手持錾，起落间一只灵动的生肖兔在铁板上徐徐浮现。
B | 这不是聚光灯下的专场展演，而是街巷商圈里一个寻常夜晚的烟火图景。
C | 在这座城市里，非遗正从玻璃展柜中走出，融入熙熙攘攘的街巷，大大拉近了与群众的距离。当越来越多非遗成为可感知、可参与的休闲选择，人们便能在日常生活中邂逅匠心、触摸文脉，传统文化和手艺也就拥有了更厚重的生长根基。非遗走进街巷，打开了活态传承的更多可能。非遗传承，从不是固守模板的技艺复刻，而是传统文化在生活场景中的自然延续与创新生长。
D | 在织音1953老厂房内，不少家长带着孩子体验非遗小织机，穿梭引线、指尖翻飞，孩子们的眼睛里满是新奇与专注。不远处的非遗研习社里，各式各样的非遗好物摆满长桌，前来观看的市民络绎不绝，有的问价，有的把玩。这份扎根生活的文化浸润，让非遗传承拥有了更广泛的受众基础，让老手艺在新时代拥有了新的生机与活力。非遗与街巷牵手，更是文化价值与城市活力的双向赋能。非遗为商圈沉淀厚重的文化底色，让街区兼具商业热度与人文质感。而开放鲜活的消费场景，也为非遗搭建起大众传播的广阔舞台。穿行其间的市民与游客构成了广袤的传播土壤，年轻人的喜爱与参与注入了最鲜活的传承动力，老手艺在市井烟火里见人见物见生活，传播与传承双双受益。蔚县剪纸代表性传承人周淑英告诉记者：“非遗给商圈注入文化魂，商圈给非遗带来生命力，彼此都能受益。”非遗不是封闭的遗产，而是开放的资源库。非遗传承，不在于建造多少展馆，而在于创造多少让传统与生活相遇的机会。期待更多非遗走出“深闺”，走进街巷商圈，让传统技艺在时代的脉动中生生不息、在生活的土壤里根深叶茂。（日报记者 梅刘柯）。
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