“今年夏天，曼联、利物浦、水晶宫和热刺等英超球队选择在亚洲开启季前热身赛。他们跨越多个时区的长途飞行，并在高温和潮湿的天气中比赛，这一切都不是开启英超新赛季的理想备战手段。 Previously patients were required to receive authorization for cannabis-based medicines from the Federal Office of Public Health. The new regulation will make it easier for people with chronic illnesses and pain to receive timely treatment, without having to go through tiring administrative procedures. Although, the authorities have not found sufficient evidence to reimburse cannabis-based medicines through the compulsory healthcare insurance, allowing their reimbursements only in exceptional cases.,The cultivation and production of cannabis for medical purposes will be controlled by the state's medical watchdog, Swissmedic, which will act in accordance with the UN Single Convention on Narcotic Drugs of 1961.,Any use or selling of cannabis for non-medical purposes is still prohibited in the country.。”英国广播公司（BBC）在28日这样感慨。利物浦主帅克洛普曾表示自己不喜欢亚洲季前赛，但他也点明俱乐部之所以来到亚洲的原因：“我们知道自己在亚洲的粉丝群有多么庞大，近距离接触他们是一件很棒的事。”利物浦首席执行官比利·霍根称，“亚洲是球迷规模最大的大洲。”英超球队在这里拥有强大吸引力：孙兴慜所在的热刺与韩国K联赛全明星队的球票在25分钟售罄，这场比赛成为韩国流媒体平台播放量最高的赛事；在新加坡国家体育场，有超过5万名球迷现场观看利物浦和水晶宫之间的比赛。由于时差问题，亚洲球迷通常要在半夜看英超直播，但亚太地区聚集着英超一半的球迷群体和1/4的电视观众。最新数据显示，今年英超联赛的国际转播收入将首次超过英国本土，预计从下赛季到2025年，仅亚洲地区转播收入就将达14亿美元。英国《体育商业》杂志亚太区编辑凯文·麦卡拉表示，季前赛关乎英超品牌建设，进行季前赛能增强英超与亚洲球迷、转播商和赞助商之间的黏度，从而带来更长远的经济效益。
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