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出海“必争之地”：中国新能源车企立足新加坡开启全球化新模式_我的网站

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Vessels enter a ship lock of the Pinglu Canal in Lingshan county, Qinzhou, South China's Guangxi Zhuang Autonomous Region on August 12, 2026.
Equipped with China's homegrown BeiDou positioning systems, drones and sensors, four vessels began trial runs along China's Pinglu Canal on Wednesday. The canal, which is planned for opening in September, will greatly inject economic vitality to areas along its route and turbocharge China's trade connection with the ASEAN with its cost-saving transportation, a Chinese analyst said.
The vessels conducting trials on Wednesday represent the main types expected to sail on this canal, namely loaded and unloaded 5,000-tonne ships as well as loaded 3,000-tonne and 1,000-tonne vessels, Xinhua News Agency reported.
The trials began when an unloaded 5,000-ton vessel departed from the Xinfu service area along the canal in South China's Guangxi Zhuang Autonomous Region, the Xinhua News Agency reported.
With sensors collect data on their routes, movements, water currents and safe distances between ships, the tests will assess navigation under both normal and adverse conditions and examine whether the canal's waterways, locks, anchorages, service areas and navigation facilities are ready for operation.
Chinese analysts said the tests starting on Wednesday, days after the canal completed its first full-route patrol, indicated that the canal is one step closer to its scheduled opening in September as final preparation work ramp up.
Zheng Ping, chief analyst at industry news portal chineseport.cn, told the Global Times on Wednesday that as a major project in the nation's water network, the opening of the canal later this year will bring sea changes to areas along its route with fresh economic opportunities with its role as a low-cost enabler for domestic and international trade.
"Inland water traffic has great advantage in transportation capacity and costs. While a train can typically carry 20 40-foot container or more, a waterborne vessel can easily carry over 100 such containers. So a five-times capacity is gained here, greatly reducing transportation costs for goods," Zheng said.
For goods that are not time sensitive, or for bulk cargo such as coal, aluminum or fertilizers, waterborne traffic has unparallel advantage, the expert noted.
The 134.2-kilometer-long Pinglu Canal is a key project of the New International Land-Sea Trade Corridor. With total investment exceeding 70 billion yuan ($10.37 billion), the canal begins at the Pingtang River estuary in Hengzhou, administered by Nanning, follows the Qinjiang River into the Beibu Gulf, according to Xinhua News Agency.
It is China's first major river-to-sea canal project planned and coordinated at the national level since 1949 and is designed to accommodate vessels of up to 5,000 tons.
In addition to facilitating transportation, modern canal system will also have the function of water resource diversion, flood control and irrigation, greatly boosting up local economic development, Zheng said.
Lei Xiaohua, deputy director of the Institute of Southeast Asian Studies at the Guangxi Academy of Social Sciences in South China's Guangxi Zhuang Autonomous Region, told the Global Times on Wednesday that the Pinglu Canal will serve as a new engine for the deep integration of industrial chains between China and ASEAN.
"Raw materials from ASEAN can enter China's hinterland via the Beibu Gulf ports at lower costs, while Chinese exports including aluminum products and building materials can reach Southeast Asia more efficiently," Lei said.
Against the backdrop of deep industrial chain integration between China and Vietnam, the canal, which offers a low-cost, high-capacity transport route, is poised to foster new models of cross-border industrial capacity cooperation, said Lei.
When operational in September, the canal will give inland regions in Southwest China a more direct river route to the sea. Cargo that previously had to travel eastward through the Port of Guangzhou will be able to head south directly toward ports in the Beibu Gulf, shortening some inland waterway journeys by about 560 kilometers, according to Xinhua.
The New International Land-Sea Trade Corridor is an international trade and logistics network connecting China's western regions to ASEAN countries and other overseas markets.
The corridor has continued to record strong trade growth. During the first half of 2026, imports and exports transported through the corridor by its participating regions reached 517.23 billion yuan, up 13 percent year-on-year and setting a new record for the same period, per data released by Chongqing municipal government.
The corridor's rail service handled a record 1.425 million 20-foot equivalent units of cargo in 2025, up 47.6 percent year-on-year. As of early June of 2026, its network reached 593 ports in 128 countries and regions.
。 8月初，吉利旗下的高端品牌极氪宣布其车型极氪X正式登陆新加坡，首家门店计划于月底开业，与此同时，小鹏汽车的高端车型小鹏G6也在新加坡开启了预售。

二 | 这些频繁的“曝光”背后，是中国车企在新加坡市场占有率的稳步提升。今年前四个月，中国品牌在新加坡新注册车辆中占比达到18.4%，超过了韩国（8.1%）、非德国的欧洲品牌（4.8%）和美国品牌（4%），中国新能源车的出海之旅，正在迈向新的高度。从营销到融入本地市场 罗敏申路，作为新加坡心脏地带的一条重要街道，以其金融街的繁华和国际化的氛围著称，常常成为好莱坞电影的外景地。近年来，这条街道上悄然融入了更多中国元素，其中显著的一点便是比亚迪汽车展厅的设立。与传统汽车展厅的“货架式”陈列不同，比亚迪展厅内充满了绿植和动物造型，这与新加坡推广的绿色出行理念不谋而合。店内员工Chua表示：“来这里，不仅仅是为了购车，更像是一次绿色生活体验的开始。”比亚迪在新加坡的创新营销策略不止于此。2023年8月4日，比亚迪在新加坡开设了集城市展厅与咖啡厅于一体的BYD SUNTEC，同时还推出了三家品牌餐厅，分别位于丹戎巴葛、马里士他和山景，均由BYD by 1826管理。另外，据官方消息，极氪009车型预计将在今年9月登陆新加坡市场。就在极氪新加坡门店亮相的前两天，小鹏汽车也在新加坡的中央商务区开设了一家临时快闪店。在这里，消费者有机会亲自体验小鹏G6的宽敞空间、智能交互系统以及智能驾驶技术。同时，小鹏汽车已在新加坡启动了产品预售活动。车企出海的关键期就在当下 中国新能源汽车品牌在技术上的领先地位已不容置疑，然而，在品牌认知度、售后服务网络、本地化运营、消费者心理以及供应链管理等方面，仍面临一系列挑战。

三 | 业内人士指出，未来3至5年，将是中国电动车品牌拓展新加坡乃至东南亚市场的关键时期，这一阶段的布局和表现将直接影响中国车企的国际形象和市场地位。中国社科院副研究员王鹏分析，当前新能源汽车出海面临的主要问题包括高端市场出口比例低和品牌形象树立不足。

四 | 全球高端市场仍被奔驰、奥迪等传统车企占据，中国中高端车型需在服务和知名度上进一步提升。中国整车品牌需要通过高质量的中国制造，让全球消费者认识和信任中国品牌，从而更好地讲述中国故事。2023年，比亚迪在新加坡纯电动汽车市场销量夺冠，显示出中国品牌汽车的市场竞争力。新加坡市场的成功，不仅在于产品的销售，更在于中国车企带来的产业链解决方案。崔东树认为，车企出海应发挥产业链优势，采取“抱团出海”策略。杨洪也强调，汽车零部件企业要做全球化企业，必须拓展海外业务，利用全球资源和技术，构建本地化的研发、生产、供应链能力。这种全产业链的出海模式，将有助于构建成本优势和供应链优势。去新加坡不只是为了增加销量 中国车企之所以青睐新加坡市场，不仅仅是因为其市场规模，更看重的是新加坡的辐射作用。

五 | 新加坡作为东南亚的工业大国、金融中心和创新重镇，为中国车企提供了全方位的支持，新加坡的开放政策、完善基础设施和丰富合作资源，为中国车企在研发、生产到市场测试等方面提供了良好条件。新加坡市场的成功，对于中国车企来说，是一个展示品牌形象的重要平台。比亚迪K9电动客车在新加坡的成功运营，为其在印度市场的扩张奠定了基础。