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德芙七夕营销翻车：趁男朋友不在 跟暖味对象分享_我的网站

A |     七夕营销节点，主打浪漫调性的德芙陷入舆论争议。品牌官方旗舰店一则七夕带货短视频，因文案剧情宣扬越界暧昧关系、价值观偏差引发网友广泛吐槽，此番节日营销彻底翻车，品牌口碑受损。据悉，该视频为德芙七彩礼盒七夕推广内容，标题配以“我看谁还没有收到男朋友送的德芙七彩礼盒”的引流话术。    After having produced music, soundtracks and songs for more than 100 films over 25 years in various languages, composer Devi Sri Prasad is set to debut as a lead actor. The National Award winner would soon headline a rustic drama reportedly titled Yellamma to be directed by Venu Yeldandi and produced by Dil Raju. According to sources, the makers are presently scouting for the leading lady, and they want to cast a top actress for the part. The project is one of the most-talked about after Venu’s directorial debut, Balagam, became a blockbuster.          Keerthy Suresh clarifies…     Yellamma is one of those projects that has been in the spotlight for months. Earlier, there were reports that actor Nithiin would play the lead actor in the film. Later, it was speculated that Nani would step in, but the buzz soon died down. And reports emerge that Devi Sri Prasad would debut as the lead actor. On the flip side, the leading lady in the film has also been a constant source of speculation. Rumour mongers had it saying that Keerthy Suresh is paired opposite Devi Sri Prasad. She was reportedly the first choice for the lead actress role. But while promoting her upcoming film, Revolver Rani, Keerthy clarified that she is not part of the village drama. The development has turned the spotlight back on the film’s leading lady. The makers are considering names like Sai Pallavi but a lot depends on her availability.          Venu’s directorial debut was a blockbuster     Venu Yeldandi played several roles as a comic and supporting actor – mostly hero’s sidekick. After a hiatus of many years, he took on the mantle of yielding the megaphone. His directorial debut, Balagam, was a runaway hit at the box office. The super success brought him back in the reckoning. His upcoming film, Yellamma is constantly hitting the buzz for casting choices.     Also Read: Janhvi Kapoor, Ram Charan Trek 45 Minutes for ‘Chikiri Chikiri’ song。但视频配文剧情引发大众不适，内容讲述女主因男友迟迟未购买礼盒，趁男友不在，联系暧昧对象，对方驱车两小时为其送礼，并直言“很甜”。品牌本想借剧情凸显礼盒浪漫特质、吸引消费者种草，却本末倒置。8月23日起，该内容在抖音、微博、小红书等社交平台引发大量网友吐槽，话题迅速发酵。网友纷纷诟病剧情三观不正、低俗博眼球，更有“吃德芙享受绿帽人生”的犀利吐槽。

B | 不少消费者表示，德芙主打浪漫情感定位，此次营销捆绑暧昧越界剧情，严重拉低品牌好感度。事件初期，多名消费者私信官方客服反馈问题，要求品牌整改下架视频。但客服回应称视频仅为个人剧情演绎、不代表品牌立场，让网友“不喜欢可以划走”，敷衍的态度进一步激化舆论矛盾，让争议持续升温。8月24日，媒体就此次营销翻车事件向德芙官方客服求证，对方并未正面回应争议，也未明确下架视频、公开致歉等整改措施，仅以“会记录问题、及时反馈”机械回复，态度模糊且缺乏诚意。截至目前，德芙官方尚未发布任何致歉声明与整改公告，争议视频处置情况暂未公布。

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Published on:09:17:01