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Chinese 'worst' movie 'Niu Lai' becomes a unlikely global hit, surpassing 40 million yuan at box office_我的网站

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    Photo: Screenshot from website
Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers. 
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。    中新网8月26日电 8月26日，国务院台办举行例行新闻发布会。会上，有记者提问，公安部发布的《公安机关网络空间安全监督检查办法》将于10月1日起施行。民进党当局称，大陆正打造“由内到外、从严从密的威权法律工具链”，台湾民众赴大陆前务必审慎评估必要性，切勿低估相关人身与信息安全风险。对此有何评论？                         　　国台办发言人张晗表示，近日，公安部发布的部门规章《公安机关网络空间安全监督检查办法》。该办法适用于公安机关依法对网络运营者、数据处理者、个人信息处理者履行数据安全义务情况开展监督检查，并对公安执法行为予以规范。

B | 该办法制定有利于监督网络运营商、数据处理者、个人信息处理者等，加强对网络、数据和个人信息的安全保护，共同防范电信网络诈骗等违法犯罪，维护国家安全和社会公共利益。         　　民进党当局有关说法完全是造谣抹黑、混淆视听。民进党当局正是把“黑手”伸向人民生活的最大祸首，他们反复煽炒“民主对抗威权”虚假叙事，蓄意升高两岸对立对抗，阻限破坏两岸交流合作；在岛内肆意践踏民主、破坏法治、禁限自由，大搞“绿色恐怖”，近日又一再要求赴大陆探亲的台湾公务员提供亲友名单和电话等数据、要求赴大陆交流的岛内学校在陆委会网站登记等，如此肆意侵犯台湾民众个人隐私，民进党当局有何资格和颜面奢谈“信息安全”？ 【编辑:于晓】。

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