豪杰春香
US transshipment claims attempt to build ‘higher fence,’ disrupt global supply chains: experts_我的网站

A |

When even major US allies and trading partners are swept into Washington's alleged China-linked transshipment network, is the US still cracking down on its so-called illegal tariff evasion, or is it raising its "small yard, high fence" higher and tighten it further by wielding its tariff stick and extending tariff controls across normal global supply chains?
The White House on Thursday released a report identifying roughly 40 economies as participants in what it calls a "Shadow Transshipment Network", alleging that Chinese goods are being routed through third countries to evade higher US tariffs. The list stretches across Asia, Europe and the Americas and includes some of Washington's closest allies and largest trading partners.
Chinese experts said the report is partly aimed at defending Washington's tariff policy by shifting responsibility for its weakened impact onto other economies, while also pressuring them to follow US trade and origin rules. In effect, the US is trying to extend its unilateral trade restrictions beyond its own borders and deeper into global supply chains, they said.
Build 'higher fence'
The 25-page report claims that US import sourcing saw a "substantial reallocation" after the 2018 tariffs, as China's direct share declined and imports from identified transshipment economies rose. It alleges that some goods were routed through lower-tariff jurisdictions, where minor processing, relabeling, repackaging, re-invoicing or paperwork changes were used to create the appearance of a new national origin.
However, the report itself acknowledges that alleged transshipment risks in several major economies are "embedded within broad legitimate trade flows." It also admitted that the post-2018 shift in US imports "does not establish" that all displaced Chinese trade was illegally transshipped and partly reflected "legitimate changes in production, investment, and sourcing."
False declarations of origin or simple repackaging can amount to tariff circumvention, but investing overseas, building factories abroad or sourcing components across borders are legitimate forms of supply-chain adjustment, experts said.
One purpose of the report is to portray Washington's tariff policy as effective while attributing its diminished impact to the responses of other economies, Zhou Mi, a researcher at the Chinese Academy of International Trade and Economic Cooperation, told the Global Times.
This allows Washington to shift responsibility onto other economies and put itself in a more favorable position in shaping the narrative around its tariff policy, Zhou said.
Cui Fan, a professor at the University of International Business and Economics, told the Global Times that US rules for determining country of origin are not fully aligned with those used by other economies. The latest move could pressure other countries to adopt US standards, but Cui said such an approach is unlikely to work.
"Countries formulate their rules of origin based on a range of factors, including the scale and technological conditions of their own industries," Cui said. "Industrial structures and the global division of labor cannot be reshaped simply through pressure from one country."
Harmonization of rules of origin - applying the same rules across countries regardless of purpose - "would facilitate the flow of international trade," according to WTO on its website.
It has also warned that misuse of such rules may turn them into "a trade policy instrument" rather than merely a device supporting other trade policy measures, according to WTO.
Washington was pursuing hegemonic politics and unilateral bullying in the economic and trade sphere under the guise of "reciprocity", a spokesperson for China's Ministry of Commerce said when commenting on the US use of tariffs to pressure other countries into restricting economic and trade cooperation with China.
Disrupting global supply chains
Cui said production and trade networks linking China with South Korea, Europe and other economies have taken shape over years of market-driven specialization. By lowering production and logistics costs and improving efficiency, these networks have benefited businesses and consumers across participating economies.
"The real challenge facing global trade today is not so-called illegal transshipment, but the continued damage that unilateralism and trade protectionism are inflicting on the multilateral trading system," Cui added.
Since returning to office, the Trump administration has made tariffs a centerpiece of its trade policy, rolling out sweeping "reciprocal tariffs" and other broad duties that have drawn widespread criticism at home and abroad. On Thursday, Washington announced new Section 232 tariffs on drones and their parts and components, further expanding the range of products subject to US tariffs.
US tariffs have themselves pushed companies to reconfigure supply chains. Washington is now citing those very adjustments as evidence of circumvention, effectively using the market fallout from its own tariff policy to justify further trade restrictions, Chinese experts noted.
International trade is based on mutual benefit, and sovereign countries have the legitimate right to conduct economic and trade cooperation independently, Cui said. "No country should interfere with normal global trade simply to advance its own unilateral interests."
The report broadens its scrutiny beyond routing and documentation to include China-origin inputs or components, Chinese ownership or financing, relationships with Chinese suppliers or manufacturers, China-based production steps and China-origin routing histories.
Analysts believed the latest move is more than simply making the existing "high fence" higher. By trying to bring more economies and a larger portion of global supply chains within the reach of US tariff enforcement, Washington attempted to make the "yard" itself much bigger.
Cui warned that sustained US pressure to reshape normal trade and supply-chain links could fragment mature regional production networks, and reduce the efficiency of global resource allocation, with the impact extending far beyond China-US trade given the wide range of economies named in the report.
Zhou noted that companies would be forced to redesign supply chains to manage rising policy risks, adding costs that could feed back into the US through higher inflation while creating broader frictions and instability for global trade.
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B | 国内广告监管部门盯上了这则离谱的代言广告:一条报价25.8万的AI网红带货视频,主推的是三类医用隐形眼镜,可这个虚拟人物,压根没办法佩戴、也感受不到这款产品。这支广告拍得特别像日常小短剧,很有代入感。视频里,一个戴眼镜的女生抱怨普通隐形眼镜戴着磨眼、不舒服。紧接着,AI网红方桃子从包里掏出一盒Nutnutlook隐形眼镜,种草说这款镜片“戴一整天都超舒服”,“随便眨眼都没问题”。

图源:微博截图画面质感到位、氛围也很温馨,唯独一点:全程都是假的。

C | 方桃子是纯AI生成的虚拟人物,没有眼睛,没有角膜,更没有神经系统,根本不可能有佩戴隐形眼镜的体验。2026年8月初,这条广告已经悄悄下架。之所以被撤,是因为网友疯狂吐槽、加上合规严查,彻底曝光了一个乱象:现在的AI网红营销,早就跑在了监管规则的前面。不会眨眼、没有感官,却成了高价带货网红如今全网热度超高的新晋网红方桃子,从头到尾都只是屏幕里的虚拟像素,而这一点,也让这起广告违规事件彻底翻车。

D | 方桃子的人设是20岁左右的年轻女生,由广州一家传媒公司打造,凭借AI短剧《失业女孩》爆火。

E | 这部剧讲的是小镇女生闯荡职场、摆脱职场霸凌、追逐模特梦想的故事,全网播放量直接冲破2.5亿,人气极高。

图源:抖音截图她在抖音巨量星图的广告报价更是离谱:20秒以内的短视频广告,收费16.8万;一分钟以上的长视频广告,直接报价25.8万。据业内消息,这个价格,比很多千万粉丝的真人网红报价还要高。但这波高价代言,踩了实打实的法律红线。这款Nutnutlook彩色隐形眼镜,属于三类医疗器械,是国内风险等级最高、监管最严格的医疗器械品类,由国家药监局直接管控。根据我国《广告法》第十六条,明确禁止任何代言人给医疗器械做推荐、打广告、谈使用体验。

F | 法律从业者表示,这条规定,同样适用于AI虚拟人物。除此之外,广告里“全天舒适”“眨眼无压力”这类话术,也是法规明令禁止的功效、安全性绝对化宣传。北京德和衡律师事务所的马丽红律师直言,这支广告妥妥属于虚假广告。道理很简单:一个没有感官的AI,硬生生编造出了根本不存在的产品使用体验。

G | 这支广告7月底上线后,网友一眼就看出不对劲,纷纷吐槽太过离谱、涉嫌欺诈。事发后,打造方桃子的传媒公司、以及涉事眼镜品牌全程沉默,没有做出任何公开回应。AI代言的灰色地带,终于被这波翻车戳破很多品牌以为用AI虚拟人带货能钻法律空子,但只要AI角色开口以第一人称分享使用感受,所谓的“合规漏洞”就彻底不存在了。从法律层面来说,AI虚拟形象不算合法的法人,严格来讲算不上官方定义的广告代言人。

H | 一旦广告脚本让它以第一人称说“我戴着舒服”、“体验感超好”,这层法律上的身份区别,就彻底站不住脚了。业内文娱法律专家邱志淼提到,AI代言一直是广告行业的法律灰色地带,而且往后只会越来越常见。早前农夫山泉就用过AI形象做产品宣传,各大平台的虚拟主播,更是天天开播带货、做电商直播。但这次的事件格外特殊:超高人气的虚拟IP、高监管级别的医疗器械、再加上AI完全无法感知的感官体验宣传,三样问题叠加,彻底引爆争议。打个通俗的比方:这就好比动画建模做出来的虚拟厨师,跟你吹嘘菜有多好吃、口感有多绝。画面再逼真、表演再完美,从根源上就是假的,根本没有任何可信度。

I | 而这起翻车事件,也给所有品牌敲了一记警钟:往后做AI广告,一定要分清边界。AI角色可以出镜拍戏、做内容,但绝对不能冒充用户,分享自己根本体验不到的真实感官感受。
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Published on:17:06:02



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